FANCYOU
is a jewelry store.
NAMING
FANCYOU sounds like "Fancy you", we can understand at once that the brand is about fashion, brightness and extravagance.
BRAND POSITIONING
It’s for a new generation of bright, quick and thirsty for change young people, for whom expensive things remain in the past, as Fast Fashion is a trend for them and Tik Tok is their element. FANCYOU creates bright and high quality jewelry that will set them apart from the gray crowd and make them feel unique and stylish.
Brand mission
Decorate, inspire, inspire self-confidence and emphasize the uniqueness.
Branding goals
To launch a new product on the market, which will differ from other brands because of its exclusivity, without fear of changing the market rules.
The Fancy generation needs a special approach, so we decided to speak the same language with them like a friend with the help of a bright and modern design with which they want to communicate and catch insights.
OBJECTIVES
Naming, brand strategy, communication strategy, logo, visual identity, packages, social networks.
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